Definitely not your ordinary run-of-the-mill flour. All flours are not created equal. Unlike many store brands, our brands, our healthy, all-purpose flour is all flour and nothing but flour, totally pure and natural with no added chemicals or preservatives. Hundreds of turns from our water-powered wheel press the stones produce a quality, versatile that's ideal for baking cookies, breads, pies and brownies. So superior in quality is Old Mill flour that calling it "plain" just doesn't do it justice.